Jr. CEO Campaign

During my time at Claire’s, I created the Jr. CEO Campaign ft. influencer Taylen Biggs for Women’s History Month to showcase that women can achieve their dreams no matter their age. I spearheaded the conceptualization, storyboarding, and creative direction of this three-part social video series that generated over 350k impressions and over 2k shares across all platforms.

Below are examples of the content from the campaign:

Taylen Biggs x Claire’s Fashion Week

Because of the success of the original campaign, I was able to work with Taylen on her second campaign with Claire’s during both New York and Paris Fashion Weeks. I conceptualized and storyboarded all of the content as well as wrote copy for the campaign.

Below are examples of the content from the campaign:

@clairesstores Watch @BIGGS fall in love in Paris-Dise 🎉🇫🇷Watch as Taylen gets accessorized for her first #PFW show 🧸🎀💍👛#fyp #claires #clairesstores #paris #parisfashionweek #fashionweek ♬ original sound - Claire’s
@clairesstores It’s a wrap! @BIGGS caught up with the street-style in #NYC during #NYFW as Claire’s Jr. CEO Brought her 🎤 this time 😎 👛🧸💍🎀 #Claires #BeTheMost #FYP #foryou #newyork #fashion #fashionweek #newyorkfashionweek #nycstreetstyle #nyfwstreetstyle #fashionmonth #fashiontok #interview #biggs #styleinspo ♬ dance(256762) - TimTaj