Benefit Cosmetics

As a Social Media Coordinator at Benefit Cosmetics, I fostered strong online communities and drove brand growth through content strategy, copywriting, and performance analysis for the Benefit Cosmetics Instagram and TikTok accounts.

Below are examples of comments and captions I wrote and content I conceptualized and shot:

@benefitcosmetics Replying to @Madeline Musa Testing the Benefam🎤 👀 Did you get it right? 🤔 Stay tuned for our new launch TOMORROW 7/23 🤩 #benefitcosmetics #newproductlaunch #beautylaunch ♬ original sound - Benefit Cosmetics