Claire’s

As the Senior Social Media Associate at Claire’s, my role focused on the creative direction & copy of @clairesstores, @claireseurope and @icingstores on Instagram and Facebook. I wrote copy and art directed social posts to create content that aligned with the brand’s needs but also incorporated pop culture and humor to my strategy. (Paris Hilton even commented on one of my posts, talk about #SLIVING)

Below are Instagram stories I conceptualized, wrote copy for, and art directed:

During my time at Claire’s, I created the Jr. CEO Campaign for International Women’s Day to showcase that women can achieve their dreams no matter their age. I spearheaded the conceptualization, story boarding, and creative direction of this three-part social video series that generated over 350,000 impressions and over 2,000 shares across all platforms.

I also attended brand and social photoshoots to create and creative direct social-first content on set.

Below are examples of content I shot, edited, and posted: